The unpredictable

Imagine you are an investor. Now imagine, that Elon Musk offered you to invest in Tesla three years ago, during the most turbulent times for the company. What would your answer be? Many people, including me, would think that the company hit the buffers and failed as fast as it started. But guess what? The business world is a place where everyone can sometimes find themselves clueless especially about how things might turn out to be in the future of a company. The company can be affected by certain internal and external factors that would never cross our minds. We can relate this case to the times that we are currently experiencing with the worldwide pandemic. Many businesses that haven’t been that profitable prior to 2019 have now quickly gained demand from millions of people all over the world. It seems as if tables have turned and many companies we haven’t even heard of before the pandemic are now flourishing in the market. Crazy world isn’t it?